It doesn’t matter if you are just getting started building your very first affiliate marketing business or you’re a seasoned veteran in the industry. One question that I see coming up over and over again is:
What is the best way to come up with ideas what to write about?
And while many high-paid experts will give hour-long talks about this topic, the answer is quite simple: Anything that is relevant to your audience is worth being written about… Well, yes, there’s a little more to it. But it isn’t rocket science, either! In this article, I want to provide you with a simple 3-step process that will help you to never run out of ideas what to write about. So let’s get started!
No Ideas What To Write About?
For me personally, writing content on a GIVEN TOPIC isn’t all that hard, one I know WHAT to write about. While the first is more about finding the right words to bring across the message I want to share with you, the latter is much harder, in my opinion: Coming up with ideas WHAT to actually write about in the first place!
Write With Intention
Here is the thing, though: When writing isn’t just your hobby, but rather a core component of your online business, you need to make sure that you write with intention. What do I mean by that? Well, writing can become quite a time-consuming task, and time is an essential resource in ANY business venture.
So you, as an affiliate marketer, want to make sure, that you spend your time as effectively AND efficiently as possible when it comes down to creating your business assets, i.e. writing content. Your long-term goal, obviously, is to make money with your blog. Your short- to medium-term goals, however, are to help as many people as you can with the content that you provide free of charge.
That means that you need to focus your business efforts on writing content that
- is relevant to as many people as possible,
- is not oversaturated already, i.e. there’s reasonable competition and
- that you actually have something to say about.
That is where a process called keyword research comes into play…
How Does Keyword Research Help?
If you manage to nail the first two criteria pointed out above, you’re already creating content that will drive traffic to your website sooner or later. People will find you through search engines like Google, Yahoo, or Bing because you have focused on writing content that
- people actually search for (#1 above) and
- that has a good chance to be actually ranked on page 1 of the search engine’s result list for that specific phrase (#2 above).
Keyword research is a simple process that helps you figure out what topics are actually worth spending your time on because. It will tell you if a given content idea is relevant to your audience. Or not!
If you are now able to also nail #3 above, i.e. writing content that is actually helpful and valuable to your readers, you are on a good way to building trust and thus an audience that is willing to follow your product recommendations. You’re on your way to making your first buck online. Congratulations!
If this concept isn’t quite clear to you, yet, that’s perfectly fine! You may probably want to check out my articles on the core idea that any affiliate marketing business revolves around here and my article on how to drive tons of traffic to your new blog for free right here.
Generating 100 Blog Post Ideas In 3 Simple Steps
Now let’s have a look at a simple three-step process that ANYONE can simply copy for their own business to come up with HUNDREDS of blog post ideas that fulfill all three criteria that I have listed above.
We’ll now have a closer look at the process of “keyword research”. Don’t be scared! It sounds pretty intimidating, while in fact, it’s a pretty simple, straight-forward process, especially if you know some tools that will make the process a piece of cake.
Just to reiterate: The process outlined below will work for ANYONE, no matter what stage your business is at, or how well established you as an online marketer are already. It’s a pretty basic component of any online marketer’s craft, and it is never too late to learn more about it or just learn a different approach. So whether you are just starting out or you are a “seasoned veteran”. Hear me out, give it a try and see for yourself!
Let’s get started, shall we!?
Step 1: Brainstorming (1 to 3 Minutes)
Okay, that’s the most obvious and probably least surprising part, to be honest! You need somewhere to start… A good way to begin your keyword research journey is some sort of brainstorming.
What I suggest you do is either take an empty sheet of paper and a pen or better yet a simple text editor (which allows you to simply copy and paste your brainstorming results later on in step 2). What you want to do is write down simple bullet points, not a fully-fledged, rocket-science-like mindmap…
Write down whatever comes to your mind that might be interesting to your audience or that is just something that you would like to write about. Remember, this is not your final result, just something to kick off the entire process. If you have absolutely no clue, go through your recent articles and read through them. Almost certainly you will find something that you feel like: “Yeah, this is something I should elaborate on in a separate article!”
Try to find 5 to 10 topics that sound appealing to you and that you feel comfortable writing about. It doesn’t make much sense to write down… uhm, I don’t know… “How to land a Boeing 747”, if you have absolutely no idea what to write about it; even if this may be a super interesting article for your audience. At least not for now…
Step 2: Evaluate And Expand (5 to 8 Minutes)
Got a few basic ideas? Great! Now it’s time to dig deeper and see which of those ideas are worth investigating deeper and which one you should throw away or put into your backlog. Let’s do some keyword research!
Let’s assume your blog is about cats and one item on your list is “catnip”. Let’s type this into Jaaxy, which is my keyword-tool of choice. You don’t have to go anywhere, you can do it right here. Simply use the search bar below
What you will end up with is a results page that looks like this:
What we are specifically interested in are two metrics:
Average Number of Searches (Avg)
Avg is simply the number of average monthly searches for that EXACT keyword on Google. It gives you an idea about how much that topic is in demand and how many people type that exact phrase into Google.
To clarify this a bit: The Average Number of Searches for “catnip cat toys” of 160 in this example does not mean that there are only 160 people per month interested in catnip toys. It means that on average 160 people, each and every month, type in the exact phrase “catnip cat toys” into the Google search bar. Others may type “catnip toys”, just “catnip” or “what are the best catnip toys” (and as you can see on the screenshot, many do).
Generally speaking, the more Average Number of Searches a given keyword scores, the more people are searching for it. It is in high demand, people are actively looking for information on this topic.
That means a HIGHER Avg value is BETTER!
Quoted Search Results (QSR)
The QSR for the given keyword is the number of search results that Google has indexed for that EXACT keyword. That means that Google will show you 114 websites when you type the exact term “catnip cat toys” (including the “quotes”) into its search bar, but only 24 when you type “where to buy catnip plants” (again, including the “quotes”).
Simply put, a lower QSR means that competition for a given keyword is lower and thus your chances to have your article ranked on page 1 of any search engine’s results page is higher.
That means that a LOWER QSR is BETTER!
Criteria For Good Keywords
Now we are looking for keywords that meet the following criteria:
- Avg > 30
- QSR < 100
- The keyword must grammatically make sense
Now you may think: “30 searches per month!? Not worth it!” – But again: This number is true for only this EXACT keyword. People type in all kinds of similar, related keywords that your article can potentially rank for. This is just the one exact keyword that you know has some decent demand. Your article is likely to show up for a multitude of those 30 monthly searches!
The same is true for the QSR.
Kyle from Wealthy Affiliate has created some excellent training on the topic of keyword research and how to work with the Avg- and QSR metrics and highly recommend that you check it out before you continue reading!
“Wash, Rinse And Repeat” or “Inspiration At Your Fingertips”
If the first result page that Jaaxy returns doesn’t have any results that meet those requirements make sure to read through it anyway. Because THIS is where the magic happens:
What you want to now is expand your brainstorming results from step 1! You may find keywords here that you didn’t think of before. They may for example fulfill the criteria for Avg and QSR, but fail at being grammatically correct. For example, you could rephrase “catnip plant benefits” to “benefits of catnip plants” or “catnip toys for cats” might inspire you to further research “best toys for cats” and see where that leads you.
With that approach, I found “best scratching posts for large cats” with 72 average searches per month and a Quotes Search Results value of 20. Which makes it an excellent keyword… The rabbit hole I went down to find it looked like that:
- I started with “catnip”…
- which lead me to “catnip scratching posts”…
- which lead me to “best scratching posts”…
- which finally lead me to “best cat scratching post for large cats”
With that approach, you can expand your brainstorming list very quickly and discover completely new keywords you never thought about before and literally generate hundreds of ideas in a matter of minutes.
Step 3: Compile Your List (3 to 5 Minutes)
Finally, you want to make sure to compile a list of your findings. It is kind of an “on the fly” process and you can either do it online right there within Jaaxy or offline with your text editor of choice.
Once you have found a “winning keyword”, i.e. a keyword that satisfies all three conditions, you want to add it to your list.
In Jaaxy, all you need to do is click the checkbox before the keyword you want to add to your list, click the “Save to List” button atop and enter a name for your new list. Later on, you can add additional keywords to that existing list you’ve created just now.
With the offline approach, I personally copy/paste the keyword and add the Avg and QSR metric next to it. It looks like this:
best cat scratching post for large cats (72 / 20)
Or you may decide to create a simple spreadsheet for yourself, which has the nice touch that it allows you to sort the keywords by either metric.
Bonus Technique: Alphabet Soup
Another technique that you can use to generate even more keywords is something called “alphabet soup”. I’m not going to give you an in-depth rundown here, as I will create a separate guide on the alphabet soup technique pretty soon and will put a link here once it is finished.
You can use alphabet soup directly with Google, which is the manual approach of doing it, or you can use Jaaxy for it, which automates the process quite a bit and makes it a real joy to use.
What you want to do is type in the keyword that you have on your brainstorming list from step 1 and then add a whitespace to either the end or the beginning (depending on where you want Google to do its magic). Google will then come up with some suggestions, which are inspired by what people actually search for.
On google, the alphabet soup technique may look like this:
and here is what Jaaxy gives you:
As you can see, Jaaxy will give you a much broader list of results and you can then research each and every suggestion by simply clicking on it, which is great and speeds up the process a lot! If you want to give it a try, click here and see it in action!
If you want to learn more about the alphabet soup technique then please make sure to read my full guide here (when it is published).
There you have it: My entire process of quickly creating ideas what to write about on your blog. I use that exact approach all the time for all of my blogs and it works pretty well. Of course, not every article turns out to be a big winner, but most generate enough traffic to make all my businesses float atop!
I hope you learned something new and are able to implement the process in your own business. If you have any questions, please make sure to let me know in the comments below or reach out to me via email or inside Wealthy Affiliate! Also, if you have anything to add, please let me know. What is YOUR favorite approach to finding good keywords and getting inspiration for new blog post ideas?
If you know anyone who might want to benefit from reading this article, please make sure to share it with them. As always: Sharing is caring!